All of our design and product development is based on the philosophy of Thoughtful Design. This is a holistic approach, rooted in the Scandinavian design tradition, where the aim is to develop and apply consumer insights into all aspects of the brand experience. It covers functionality, usability, touch & feel, visual appearance and the overall user experience throughout all aspects in the life of a product, from the moment a consumer starts to develop an interest, through to purchase, installation, usage and eventually disposal. Design has to generate emotion and desire in the user, but it must also ensure that the rational/functional aspects of the user experience live up to the user’s emotional and functional expectations. That’s what we mean when we say “Thinking of You”.