The Better Living Program

The Better Living Program is a 11-year action plan by Electrolux that aims to shape better and more sustainable living around the world. Its focus is an evolving list of 100 bold actions that we pledge to undertake by 2030. These actions represent our commitment to the four clear targets we have defined across the categories of Better Eating, Better Garment Care, Better Home Environment and Better Company.

100 Actions

The centrepiece of the Better Living Program is a list of actions that we are committed to implementing over 11 years. The list will develop over time: by 2030, it will contain 100 actions - each of them helping to steer us towards our four main targets.

The actions include collaborations with partners, industry experts, respected change-makers - even other brands - around the globe. Because it's impossible to spark sweeping change without looking beyond yourselves.

2030 Targets

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Better Eating Better Eating

We aim to inspire more people to eat in a way that benefits both people and planet. This means helping to optimize the nutritional value of what people eat while showing how enjoyable it can be to incorporate more sustainable ingredients - particularly plant-based options. We also want to help reduce food waste in every way we can. 

2030 Target: Make sustainable eating the preferred choice

Better Garment Care Better Garment Care

By modernising care technology and inspiring better care habits for all fabrics, we aim to prolong the average life of garments while reducing the environmental impact of aftercare by up to half. We also want to contribute to more sustainable fashion consumption models.

2030 Target: Make clothes last twice as long with half the environmental impact.

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Better Home Environment Better Home Environment

We aim to help people breathe better at home. We will seek ways of improving indoor air quality and climate, and we will share effortless methods for ridding homes of dirt and dust. We will also work with connectivity and automation to develop methods for continuous monitoring and optimisation of the home environment.

2030 Target: Make home free from harmful allergens and pollutants.

Better Company Better Company

Through more responsible production, sourcing and solutions, we aim to make our manufacturing climate neutral while running zero-waste factories. We want to develop our products in line with UN climate action goal and we will seek to offer business models and designs that optimise use of resources.

2030 Target: Make our business climate neutral and circular.

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#100YearsOfBetterLiving Contest


Since 1919, Electrolux has aimed to change the world for the better and this year marks our 100th anniversary! #100YearsOfBetterLiving


We have strived to provide time-saving, innovative solutions for healthy and sustainable living for homes throughout a century.


In conjunction with our 100th anniversary and celebrating our continued effort in making life more enjoyable and sustainable for millions of people, share with us how you can see yourself supporting sustainable living and stand a chance to win a mystery gift that helps save the environment!


To participate:

  1. Visit this page to learn more about our Better Eating, Better Garment Care, Better Home Environment, and Better Company targets.
  2. Share in our FB contest post comment box, which is the 'Focus Area' you are interested in supporting and why did you pick this ‘Focus Area’ to join us in our sustainable living effort. *Hint: Click on each category to learn more about the 'Focus Areas'. 


20 lucky winners will be selected randomly.
Contest ends 15 Oct. 


Join us as we continue to create a more enjoyable and sustainable future for the next 100 years and beyond!

Terms & Conditions:

#100YearsOfBetterLiving Contest

  • Electrolux #100YearsOfBetterLiving Contest (hereinafter referred to as ‘Contest’) is a contest for Electrolux Home Appliances Sdn Bhd Facebook Page’s fans to stand a chance to win a mystery gift


  • Electrolux Home Appliances Sdn Bhd


  • 20 September - 15 October 2019


  • Contest Post is available on Electrolux Malaysia Facebook Page
  • Participants need to share in the comment box which is the 'Focus Areas' that they are interested in supporting and why to join Electrolux Malaysia in promoting sustainable living based on the information provided in the given link at
  • Twenty (20) Lucky Winners will be announced as winners
  • Decisions are final


  • Twenty (20) Lucky Winners will win a mystery gift each
  • Organiser reserves the right to replace the prize with an item of similar value if the prize item is out of stock
  • Prizes are not exchangeable for cash/credit/other items or vouchers, in part or in full.
  • Winner will be notified through Facebook by the Organiser

Other Terms

  • By participating in this Contest, you give the right to the Organiser to publish your name, content, and any photos or videos related to this Contest on the Organiser’s Social Media channels and any other publications.


  • Open to residents of Malaysia aged 18 and above
  • You need to be a fan of Electrolux Malaysia Facebook Page
  • Employees of Electrolux Home Appliances Sdn Bhd and their immediate family members as well as its agencies and sales agencies are not eligible for this Contest
  • Contest is held only in Malaysia

Rights Of Organiser

  • Organiser reserves the right at any time to cancel and/or change the terms and conditions, prizes and plans at their discretion without any prior notice. Organiser shall not be held responsible for any claims at all incurred by the winner as a result of this cancellation or change
  • Neither Electrolux Home Appliances Sdn Bhd nor its officers, directors, employees, agents, successors, or assigns shall be liable for any warranty, costs, damage, injury, or any other claims incurred as a result of the usage of a prize by any winner
  • The decisions of Organiser on all matters relating to the Contest are final and no appeals or correspondence will be entertained in any way
  • Participants accept and agree that their personal information may be used for marketing purposes and to fulfil disclosure requirements related to the Contest
  • Prizes are not transferable to another party or exchangeable for cash/credit/other items or vouchers, in part or in full
  • By entering the Contest, you conclusively are deemed to have agreed to be bound by the rules and terms and conditions of this Contest. You also accept and agree that this is an irrevocable condition of entry
  • Participants who do not comply with these Official Rules or attempt to interfere with this Contest in any way shall be disqualified
  • Electrolux will not entertain any loss, damaged and non-redemption of prizes


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