The Better Living Program

The Better Living Program is a 11-year action plan by Electrolux that aims to shape better and more sustainable living around the world. Its focus is an evolving list of 100 bold actions that we pledge to undertake by 2030. These actions represent our commitment to the four clear targets we have defined across the categories of Better Eating, Better Garment Care, Better Home Environment and Better Company.

Better Garment Care

Over the past 20 years, we have quadrupled the number of garments we go through1. Compounding the issue is the fact that 90% of our clothes are thrown away before they need to be2. Part of the problem is fast fashion - another is aftercare. Due to poor, outdated laundry habits, the lifespan of garments is diminishing. With the fashion industry being the fourth largest polluter in the world3, it´s time we changed the way we consume and care for our clothes.

1 Source: Fashion Revolution
2 Source: AEG Care Label Project
3 Source: Measuring Fashion, Global Impact Study 2018
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